Novice means you can try the task the first time you use a chat tool. Intermediate means you can already edit a draft. Professional means you know this part of the job well enough to catch a wrong one. The level is about the task, not a rank.
- A listing from facts you supply
- Questions before a viewing
- A follow-up after a viewing
- The usual steps, with the local bits left blank
- A wish list from what the person said
- A reply to an offer enquiry, without advising
- Captions that match the photos
- What not to use it for
- Sources
Where it helps
The International Chamber of Commerce’s Advertising and Marketing Communications Code says marketing should be legal, decent, honest and truthful. It is widely used as a self-regulatory base, and it is not a substitute for the rules where you work. The 2024 edition covers AI. A claim should not mislead, including by omission or exaggeration, and a picture that misleads because it was altered or generated should not be used. A listing is marketing. Room sizes, the condition, and who a home is said to suit are claims. If you did not check them, leave them out.
Tasks
A listing from facts you supply
The listing should sound like the visit, not like every other listing. You type the facts. The draft is not allowed to fill gaps with a sunny guess.
Prompt
Highlighted [brackets] are the parts you replace. Only paste information you’re allowed to share with the tool you’re using.
The promptWrite a property listing I can edit. Use simple language an everyday person would understand.
Write a property listing I can edit. Use simple language an everyday person would understand.
FACTS I CHECKED:
"""
[type of home, rooms you are willing to name, condition in your words, anything the owner asked you to include that you have checked]
"""
I have not checked: [or "nothing else"]
Words I will not use: [or "no extra adjectives"]
Two short paragraphs.
Do not invent a size, a year, a view, a school, a transport time or a price.
Do not say who the home is suitable for.
Do not say it is quiet, safe, or a bargain unless I wrote that and I can stand behind it.
If a usual fact is missing, list it under "Not provided. Do not guess."Questions before a viewing
A viewing goes better when you know what the person wants and what you still need to confirm about the place. The list is questions, not advice on whether they should buy or rent.
Prompt
Highlighted [brackets] are the parts you replace. Only paste information you’re allowed to share with the tool you’re using.
The promptGive me questions for a viewing. Use simple language an everyday person would understand.
Give me questions for a viewing. Use simple language an everyday person would understand.
The place, in facts I have: [a few lines]
What the person said they want: [or "they have not said"]
What I still need to confirm about the place: [or "not sure"]
1. Up to five questions to ask the person.
2. Up to five things I should confirm about the place before I describe it.
Do not tell me whether they should take it.
Do not suggest a price.
Do not give legal advice.
Do not describe an ideal buyer or tenant.A follow-up after a viewing
People forget which place was which. A follow-up that repeats what they liked, in their words, is enough. Do not push an offer they did not ask for.
Prompt
Highlighted [brackets] are the parts you replace. Only paste information you’re allowed to share with the tool you’re using.
The promptDraft a follow-up after a viewing. Use simple language an everyday person would understand.
Draft a follow-up after a viewing. Use simple language an everyday person would understand.
Which place: [a short name, not a full private address if you can avoid it]
What they said: """[your notes]"""
What I said I would do: [or "nothing yet"]
What I will not do: [or "I will not chase"]
Under 120 words.
Do not invent their opinion.
Do not suggest an offer, a price or that they should decide quickly.
Do not give legal advice.
If a next step was not agreed, write "Next step: not agreed".The usual steps, with the local bits left blank
Someone new to buying or renting often wants the shape of the process. You can ask for a general outline. You cannot ask the tool to say what the law is where you are.
Prompt
Highlighted [brackets] are the parts you replace. Only paste information you’re allowed to share with the tool you’re using.
The promptExplain the usual steps in a home sale or a rental, in general terms. Use simple language an everyday person would understand. This is not legal advice.
Explain the usual steps in a home sale or a rental, in general terms. Use simple language an everyday person would understand. This is not legal advice.
Which one: [sale or rental]
Who I am explaining it to: [a first-time buyer, a landlord, or a tenant]
What I already know is true where I work: [or "nothing I want to rely on"]
Give me a short sequence of steps.
Mark every step that depends on local rules with "check locally".
Do not name a country.
Do not say what must be disclosed, what a deposit must be, or how long anything takes.
Do not tell the reader what to sign.A wish list from what the person said
A messy conversation becomes a list you can search against. Must-haves and nice-to-haves get separated. You do not add a requirement they never mentioned.
Prompt
Highlighted [brackets] are the parts you replace. Only paste information you’re allowed to share with the tool you’re using.
The promptTurn these notes into a wish list. Use simple language an everyday person would understand.
Turn these notes into a wish list. Use simple language an everyday person would understand.
NOTES:
"""
[what they said. No full name or financial account numbers]
"""
Two lists: must-have, and nice-to-have.
Only use what they said. If it is unclear which list, put it under "ask them".
Do not add requirements.
Do not comment on what they can afford.
Do not describe them, or who else should live there.A reply to an offer enquiry, without advising
Someone asks "is this a good offer?" That is not a question for a chat tool. You can draft a reply that sets out the facts you were given and says the decision is the client’s, with a qualified person if they need advice.
Prompt
Highlighted [brackets] are the parts you replace. Only paste information you’re allowed to share with the tool you’re using.
The promptDraft a reply I can send. Use simple language an everyday person would understand. Do not advise them to accept or reject.
Draft a reply I can send. Use simple language an everyday person would understand. Do not advise them to accept or reject.
What they asked: """[their message]"""
Facts I am allowed to pass on: [the offer figure if you want it included, and any condition they stated]
What I will not advise on: [legal terms, value, or "all of it"]
The reply should:
1. Restate the facts I provided.
2. Say the decision is theirs.
3. Suggest they take legal or valuation advice from a qualified person if the question is about the law or the value.
Do not say whether the offer is good, fair or low.
Do not invent conditions.
Do not give legal or valuation advice.Captions that match the photos
A caption should say which room it is. It should not sell a kitchen you photographed on a different day, or a view that is not in the frame.
Prompt
Highlighted [brackets] are the parts you replace. Only paste information you’re allowed to share with the tool you’re using.
The promptWrite captions for photos I describe. Use simple language an everyday person would understand.
Write captions for photos I describe. Use simple language an everyday person would understand.
PHOTOS, in order:
"""
[for each photo: what is actually in the frame, in your words]
"""
One caption per photo. Neutral and specific.
Do not claim a size, a renovation, a view or a feature I did not describe.
Do not suggest editing a photo to add light, space or furniture.
At the end, add this line, unchanged: "Do not use a generated or altered photo that makes the place look different from the visit."What not to use AI for
- Legal advice, including what you must disclose, and what a contract means.
- A valuation, a recommended offer, or whether a client should accept.
- Who you may sell or rent to. Do not let a draft describe an ideal buyer or tenant in a way that excludes people.
- Client money, deposits, or identity documents.
- A photo that makes the place look larger, newer or different from the visit.
Read every figure and every claim against your notes before you publish. If a sentence is legal advice or a value, take it out and ask a qualified person. This page is not legal or valuation advice.
Sources
- International Chamber of Commerce, Advertising and Marketing Communications Code (2024) International business code
Checked . These links are the pages we read. They are not a substitute for the rules where you work. Spotted something out of date? Email support@aiforthisjob.com.