The job: You know you should post regularly, but writing something new every day never happens.
What AI actually does here
- Pulls the key points, quotes and tips out of a longer piece.
- Rewrites them to suit each platform’s length and style.
- Suggests hooks and a posting order, which you edit before scheduling.
Tools to look at
- Scheduling tools with AI writing built in, such as Buffer’s AI Assistant
- Design tools with AI features (for example Canva) for images
- A general assistant (ChatGPT, Claude, Gemini)
Named tools are examples, not endorsements. We have no paid relationships with them at the moment; see our disclosure.
What you need first
- One genuinely useful source piece: AI repurposes, it doesn’t create expertise.
- A short brand voice note (three adjectives, words you never use).
- A human check for accuracy and anything that could be read as a promise or claim.
How to measure ROI
- Hours spent on social each week, before and after.
- Posts published per week.
- Engagement and clicks per post, so you know the volume isn’t diluting quality.
Run the numbers in the ROI calculator →
What the evidence says
No independent figures are cited here. Measure your own before-and-after time.
Ready-to-use prompt
Replace the [BRACKETS]. Only paste data you’re allowed to share with the tool you’re using.
View promptHere is an article I wrote:
Here is an article I wrote:
"""
[paste article]
"""
My audience: [who they are]. Brand voice: [3 adjectives]. Never use: [words].
Create 7 social posts from it:
- 3 for LinkedIn (max 120 words, one clear takeaway each)
- 3 for X (max 260 characters)
- 1 for Instagram caption with a suggested image idea
Each must stand alone, use British English, and contain no claims that aren't in the article. Number them and suggest the order to post them.Sources
- Buffer AI Assistant (product page) Vendor page
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